An African entrepreneurial perspective


It is the impetus of every entrepreneur since the beginning of time, to change the world, shaping and bettering it – all in pursuit of a particular dream or ideal.
During the time of my forefathers, the desire for far off places, goods and news was one of the greatest conquests. After all, Mfengu people were among the first tribes to trade with the Europeans.


The world must have been vast then – with new things at every turn. As Thomas Friedman once put it, ‘the earth is flat’ now. Having a unique idea, the required capital to make it a reality and outpacing everyone in the market to make it a reality is so precarious – most of us have a better chance of being hit by lightning.
It is important to remember, for every Mark Zuckerberg, or alike entrepreneurial superstar, there are thousands of entrepreneurs who apparently did not make it to the level.

These entrepreneurs are still and most importantly, pushing for an ideal, shaping a future and showing utmost grit and passion for life and enterprise. These unsung heroes battle daily to remain relevant, offer clients a product or service and beat the competition.

Being a media focused generation, we are fixated by thelives and achievements of the entrepreneurial superstars, emulating their ways and expecting similar results. In Africa, the venture capital market is almost non-existing, small micro pockets are available with very narrow investment scope.
We want to build as they built in the US, ‘compete’ with a system better equipped and resourced than us, according to their game plan. Africa – we need to change our strategy.

To be competitive, compete on your terms, with your content. Africa has a rich history to draw inspiration from, myth to get content from and a great future to have an ideal for. A Silicon Valley company will never beat me at being African. Now why will I compete on being non-African in their market? The time of tribal fervour is here again.

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